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Salience Insight, the global media evaluation specialist, is acquiring the US operations of CARMA International, the first company to commercialise media content analysis in the United States.
The acquisition brings together two of the recognised leaders in the global media evaluation industry, which sources estimate is worth in excess of US$100 million.
FIBEP, the largest, international association for media intelligence and communications insights has held the FIBEP World Media Intelligence Congress 13-14th March 2014.
The FIBEP World Media Intelligence congress brought together one of the largest gatherings of monitoring, analysis, measurement and PR executives to discuss Integration: Is integration a reality and if so how is this taking shape?
Media Watch "A News Group International Company" has launched a new public website. Media Watch monitors and analyses news, broadcast channels, online and social networks in over 15 languages across the Middle East and North Africa to give clients the data they need, when they need it.
Dubai-based SocialEyez has won a prestigious global award for its social media analysis work for Saudi telecom firm Mobily.Dubai-based SocialEyez has won a prestigious global award for its social media analysis work for Saudi telecom firm Mobily.
The Grand Prix Platinum Award was one of five accolades won by SocialEyez, a global leader in social media analytics and marketing services, at the annual International Communications Effectiveness Awards organized by the Association for Measurement and Effective Communication (AMEC).
Media Watch "A News Group International Company" has launched a modern new website
Salience Insight the global media evaluation specialist (part of News Group International), is acquiring the US operations of CARMA International
The growth in the analysis of social media has been driven by the sheer volume of data it generates
Media evaluation providers should feature more prominently in PR consultancies? social media campaign strategies to help set measurable business objectives
There were fireworks and fanfares in Zagreb when Croatia became the 28th member state of the European Union (EU) on 1 July. The economic and cultural issues surrounding the accession are nuanced
Salience Insight CEO Giselle Bodie predicts that the global market for media evaluation ? approaching US$100m in 2013 according to AMEC* - is facing tough challenges from the massive increase in social media usage.
With more than 500 satellite channels beamed across the Arab world, television stations face an increasingly tough battle for the attention of fickle audiences.
After the "Arab Spring" surprised the world with the power of technology to revolutionize political dissent.
"They are doing everything they can to expand in the region," says Mazen Nahawi, a media executive based in Dubai.
With its focus on the world?s emerging markets, SocialEyez™ has last week launched its operations in Latin America.
Public relations is already big business in the region, worth an estimated $1 billion.
The civil demonstrations being experienced in countries across the region has resulted in a clear increase in demand for media monitoring, Mazen Nahawi.
The Arab world's television advertising industry could be worth US$1 billion a year but the key is how to reach viewers in such a disparate market spread across five time zones.
President Mazen Nahawi of News Group International participates at the Round table for the Barcelona Declaration of Measurement Principles.
Salience Insight CEO Giselle Bodie explains the rationale for the company's acquisition of one of the USA's oldest media evaluation providers...
The measurement of PR activity is becoming less of a mystery due to AMEC's approach and the possibilities of digital data.
"The Dublin Summit has been another triumph for 'amec' and for the industry."
"Social media is a key driver, was game changer in Egypt primarily."
Mazen Nahawi, CEO, SocialEyez™ is interviewed by Diego Dillenberger, host of Argentine TV show.
Social Media use in the region and the services Social Eyez provide to clients worldwide.
Mazen Nahawi, the CEO of News Group, a premier integrated media monitoring company in the Middle East.
CNN Spain interviewed Mr. Mazen Nahawi to understand how social media is touching millions of lives in the Arab world.
The good things are people want to continue that march towards more freedom. They want more accountability.
i - Tech on Alhurra TV discussing the social media in the Middle East and North Africa.
Why the social web is forcing Middle East organisations to listen to their publics.
The Middle East PR Association (MEPRA), held its inaugural event in Doha serving as a foundation for the formation of a local Chapter in Qatar.
MEPRA is moving forward to expand its existence in the Middle East as it welcomed the joining of its first member from the Hashemite Kingdom of Jordan.
FIBEP, the largest, international association for media intelligence and communications insights has held the FIBEP World Media Intelligence Congress 13-14th March 2014
Mazen Nahawi, News Group president was elected president of FIBEP - the world's largest media intelligence organization, during the association's bi-annual congress that was help in Thessaloniki in Greece.
FIBEP, the world's largest media intelligence association, has released its first State of the Industry Survey.
In an important reminder that broadcast remains the pre-eminent medium of communications, FIBEP help a broadcast monitoring and measurement workshop in Brussels.
In the first of a series of workshops, FIBEP held a social media workshop in Brussels. The event was attended by more than 50 people representing a broad segment of FIBEP's membership.
SocialEyez receives top prize at AMEC?s International Communications Effectiveness Awards
"The Dublin Summit has been another triumph for 'amec' and for the industry."
The European Summit has been organised by the International Association for Measurement and Evaluation of Communication (AMEC) in Dublin from 13 - 15th June, 2012.
AMEC today announced the finalists in the 2010 AMEC Communication Effectiveness Awards.
The Global Communication Project is an international project run by 11 universities of 11 countries in 5 continents. The PR students will be in the 2nd or 3rd year of their university studies.
The following report sheds light on GlobCom Symposium for public relations, which was held at Zayed University in Abu Dhabi.
Egypt, Tunisia, Bahrain, Libya, Yemen. The list goes on as unrest spreads in the Arab world. Now, as never before social media is a part of the equation.
?It is the first systematic and objective review of media from the region, and does not include anecdotal information which has been a staple of past reports.?
This special event, featuring media analysts from the Middle East as well as prominent U.S. diplomatic figures and journalists.
Public Relations and communications professionals have agreed to promote the use of PR measurement tools.
Two of the event sponsors were winners in both the categories that were honoured at the third PR Measurement Summit that concluded yesterday in Dubai.
Discussions at the PR Measurement Summit that kicked off yesterday focused on how clients saw public relations and communications at large as a strategic asset.
The PR Measurement Summit will be concluded, organized by News Group International.
Public relations companies in the country will face a litmus test today with the start of PR Measurement Summit in Dubai.
Public affairs professionals and communicators received personal training on measurement best practice, dashboard technology.
The summit, now in its third year, attracts leading public relations and communications experts from around the world.
The effectiveness of Middle East government public relations (PR) and communications programmes will be debated.
Government public relations are not only gaining momentum in the UAE, but have also become an integral part of government communication strategies.