News Group

FIBEP Hosts Broadcast Monitoring Workshop
May 2012

In an important reminder that broadacast remains the pre-eminent medium of communications, FIBEP help a broadcast monitoring and measurement workshop in Brussels that helped re-invigorate the need to modernize and expand this service to customers around the world.

As with previous workshops, the Broadcast monitoring workshop was sold out and received strong member and sponsor interest. "With momentum building for greater depth in social media, we often overlook the fact that broadcast remains the most important form of commuications world-wide," explained Mazen Nahawi, FIBEP president. "The merger of broadcast and social media adds new challenges and dimensions to the media intelligence business and this workshop allowed our members to discuss best-practice and innovative ways of being ahead of the curve in this regard."