News Group International (NGI) has today announced a new global measurement powerhouse created by its acquisition of Report International and KDPaine & Partners. Last month, NGI completed the purchase of Report International from Optimisa plc as well as a merger with KDPaine & Partners of Berlin, NH. Both will become part of Salience Insight, NGI’s measurement company. Each organization will continue to operate with its existing brand.
Mazen Nahawi, President of NGI, said: “The market needs an integrated global measurement company that can provide seamless delivery of metrics from monitoring to insight and recommendations. The new entity brings together three highly respected brands known for their rigorous and sophisticated approach to delivering business-critical insight to its clients. With all this talent, we’ll plan to be the leading international partner of choice for clients seeking accuracy, scalability and value in their communications measurement.”
Giselle Bodie will become CEO of the new combined company. Giselle has a 20 year track record of leadership in the media evaluation industry and has previously held the posts of COO Europe, Kantar Media Intelligence, Managing Director, Cision UK and Managing Director, Echo Research. “It’s very exciting to be asked to lead this great new company at a time of continuing change and opportunity in the media research market. The globalisation of media and communication combined with the unstoppable momentum of social media mean clients require a new approach. We can now combine the energy and growth of the emerging markets with the experience and skills of the more mature markets to provide a unique approach to supporting clients and their communication challenges,” Bodie said.
Katie Delahaye Paine, founder of KDPaine & Partners agreed. “We’ll be the only company who can measure what matters in any media, in any form of communications and on any continent,” she said. Adding, “this merger brings together more than just three companies. It will offer a whole new approach to measurement by its solutions to the silos that have plagued our business for decades. We can now declare the end of barriers between geographies, between social and traditional media, between measurement of outputs and outcomes, between qualitative and quantitative metrics, between marketing & PR, and between internal and external communications,” Paine said.
Paine will become the Chief Marketing Officer of News Group International, reporting to Nahawi, while retaining her position as Chairman of the US Company, KDPaine & Partners, Inc.
About News Group International
News Group International is a news management company founded in 2002. The company and its subsidiaries specialize in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the Middle East, Africa and the Indian sub-continent. The group’s seven subsidiaries employ over 300 people. News Group is based in Dubai and operates in 30 countries across the Middle East & North Africa (MENA) region. The group offers clients scalable and flexible monitoring and research solutions at a national, regional and global level.
Salience is the media insight division of News Group International, a global provider of business intelligence and media resource services. Salience’s services range from the quantitative and qualitative analysis of paid-for media content appearing in social media, broadcast, traditional & online media channels, through to consultative partnering with clients to develop research-based approaches which improve the targeting and efficiency of their communications.
About KDPaine & Partners
Founded in 2002, KDPaine & Partners is a leader in customized social media and public relations measurement. It delivers custom research to measure brand image, public relationships and engagement for a wide variety of clients in the defence, B2B, education and non-profit sectors
About Report International
Founded in Brussels in 1987, and headquartered in London since 1999, Report International is a leading provider of global and local media analysis solutions. Its clients include many of the world’s largest companies and organisations.