News Group

Salience

Salience is the region’s leading research company focused on corporate communications. PR Measurement & Analysis are the core of Salience’s business; the company produces qualitative and quantitative reports. Basic analysis elements include:

PR generated coverage evaluation – Where the company has control

It does not really matter how much coverage you get, what matters is whether the coverage influence consumer behavior and help build the brand in terms of achieving ultimate business goals, objectives, and accomplishments of the organization as a whole. The fundamental concept is the management setting clear goals and accountability through which improvements can be made. PR coverage is where the company has control when compared to third party generated one.

Management-by-objectives (MBO)

As more sponsorship money flows into events, top management is taking a greater interest in the area and posing the question, "What did we get in return for the money spent?" Increased sales would certainly be a welcomed reply, and many events are implemented to achieve this objective. But there are many kinds of events and many objectives in addition to sales. Salience provides several methods for evaluating events.

PR-MBO requires each public relations activity to be evaluated against results that demonstrate the return on investment of resources. One of the purposes of operating under PR-MBO is to look at what activity is being done at the moment to meet future needs and gain a basis for deciding how much more should be done. Conversely evaluation will prove valuable in suggesting where to cut losses – invaluable time and creative energy, as well as other resources.

Corporate reputation measurement

Measurement of image/reputation management, brand equity, relationship management, issues management, and crisis management

Tonality

Media evaluation tests for many values but the more important are concerned with the positive and negative significance (sometimes called favorable and unfavorable) of the coverage and its potential impact by referring to the incidence and location.

Tel: +971 4 356 4100
Fax: +971 4 356 4222
Email: info@salienceresearch.com
www.salienceresearch.com

MediaSource

MediaSource is the leading supplier of media data in the Middle East & North Africa. Our research team updates our media database on a daily basis, providing you with unrivalled access to the media.

MediaSource's range of media contact solutions has been designed to meet different needs and budgets. Sold by annual subscription, our flagship Mediadisk service provides unparalled access to the world's media. Updated on a daily basis, Mediadisk is the world's leading media database solution and is available in the Middle East & North Africa exclusively from MediaSource.

Now in its seventh edition, the Middle East & North Africa Media Guide is the only comprehensive media directory for this fast-developing region. Covering all aspects of the diverse media industry, the annual book provides up-to-date contact details for over 4,500 media companies and outlets across 18 countries.

MediaSource's Lists&Labels service takes the stress out of compiling your media lists. Simply let us know what you are looking for, or choose from our selection of popular lists, and we'll provide the up-to-date contacts you need to distribute your press releases by email, fax or post.

Tel: +971 4 356 4203
Fax: +971 4 356 4222
Email: sales@middleeastmediaguide.com
www.middleeastmediaguide.com

Interactive Ltd

Interactive Limited is one of the leading software development and online consultancy agencies in the GCC, specializing in four main services:

• Business Intelligence
• Intranets / Enterprise Portals
• E-Government Solutions
• Digital Design & Online Media

Interactive’s long-standing reputation and industry expertise has helped it secure key E-Government and large enterprise-based accounts within the region, particularly in the UAE. Interactive is currently expanding its four core services to the rest of the region, where there is a necessity to establish Government-wide information systems, a solid presence over the internet, content and collaboration management tools and extensive capabilities to monitor, analyze and plan from corporate data.

Tel: +971 4 356 4100
Fax: +971 4 356 4222
Email: info@interactive-ltd.com
www.interactive-ltd.com

Context

Context is a content development company that specializes in original, aggregated and repurposed content for all media vehicles (including web, broadcast and print media). With over 70 full time journalists and content executives we provide many or the world's leading news organizations with turnkey content solutions. If you are a news organizations or a media agency, a broadcaster or a movie theatre, visit us at any of our offices in Amman, Dubai, Cairo or Beirut to see how our consultants can help turn content into one of your organization's strongest assets.

Context not only understands the importance of content that delivers the right messages to the right audience but also incorporates the newest methodologies and practices within the industry:

• Content Development
• Content Translation
• Content Consultancy
• Content Management Solutions
• Press releases
• Newswire

Tel: +962 6 5353604
Fax: +962 6 5333256
Email: info@ngicontext.com
www.ngicontext.com

SocialEyez

SocialEyez™ is the world's first true Arabic language social media monitoring service. As a division of Media Watch Middle East, we are uniquely positioned to offer total media coverage across all media types including broadcast, print, and Internet.

Not just another automated content aggregator, SocialEyez™ enables you to better understand worldwide public opinion and consumer trends by using human experts to more effectively identify, monitor, archive, and analyze the most important and relevant social media content in virtually all languages, including Arabic – perhaps the most linguistically complex language in the world. Combining the latest technology with the expertise of linguistic and social media experts, SocialEyez™ is the first comprehensive resource for monitoring and analyzing content from the MENA region and the growing international network of social media in the Middle East and beyond.

Monitoring and making sense of social media - across the Middle East and the world.

The world is truly a global marketplace. Millions of people around the globe are now networked as never before - exchanging information and ideas, forming opinions, and speaking their minds about everything from politics to products.

Tel: +971 4 356 4100
Fax: +971 4 356 4222
Email: info@socialeyez.ae
www.socialeyez.ae